Products and distribution
Our core business is consumer finance lending – largely in the form of in-store financing to
qualified, mass market retail customers, who are often first-time borrowers. We provide this service
directly to customers in the shops as point-of-sales loans. In our more mature markets, we also
provide cash loans, credit cards, and revolving loans, mainly to existing customers who have
established their creditworthiness with us. Deposits and other selected retail banking services,
which we offer in selected markets, help us diversify our funding sources and make our core
consumer finance business efficient.
We offer sales finance through consumer finance to branch-enabled lending. Customers typically start with our point-of-sales (POS)
financing in stores. Reliable customers can then adopt broader consumer credit products and
ultimately we progress to providing fully fledged branch-based consumer lending.
In countries where we hold a banking licence, we offer selected retail banking services such as
deposit accounts and current accounts. We focus on facilitating cross-selling opportunities across
our product base and enhancing our customer relations’ offering to increase retention rates.
Home Credit Group operates through its companies in 11 markets and has pioneered expansion
into Central and Eastern Europe and Asia through a combination of greenfield operations,
acquisitions, and joint ventures.
Business model, vision and values