Home Credit Group / About us /

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Home Credit Group - at a glance

Home Credit Group is one of Europe’s leading providers of consumer finance. We serve consumers throughout Central and Eastern Europe (“CEE”), Russia, the countries of the Commonwealth of Independent States (“CIS”) and across Asia. While Amsterdam (in the Netherlands) hosts the Group holding companies - “Home Credit B.V.” and “HC Asia N.V.” – it is from Prague, in the Czech Republic, where our pool of Group senior experts advise each country management team in key business areas.

Founded in 1997, Home Credit Group is currently active in the consumer finance markets of the Czech Republic, Slovakia, the Russian Federation, Kazakhstan, Belarus and Ukraine. We have also recently established operations in China and in Vietnam. Our 15,800 employees serve more than 4.7 million customers across all geographies where the services are provided under the Home Credit brand (as of 31 December 2009).

What we do

Our core business is to provide consumer finance services. We provide loans primarily to customers seeking purchases of durable goods. We offer loans to first-time borrowers, as well as revolving credit lines and credit cards to existing customers who have already repaid loans to us. As our business expands we are also selectively adding retail deposit services for our customers.

The Group provides qualified mass-market customers with a comprehensive range of lending products including point of sales (“POS”) loans, credit cards and cash loans. In certain countries, Home Credit offers different kinds of deposit products and current accounts as well. Qualified mass-market customers are defined as a segment of the market which is not deemed typical of the target segment for traditional retail banks.

For a more detailed explanation of our products and services, please refer to the Products Section of the website.

What makes Home Credit different?

We are pioneers in emerging markets

Home Credit Group is the leading consumer finance provider in the CEE, CIS and Asian markets and has built its reputation as a pioneer by successfully expanding into new, emerging markets and by scaling up its existing operations to help realise its growth potential.

Our strategic aim is to achieve geographical and business diversification while exploiting the growth opportunities afforded by the rapid rise in consumer finance in CEE, CIS countries and Asia.

We combine customer focus with financial discipline

One of our key strengths is the extensive knowledge we have of our customers, combined with our expertise of local markets. Our goal is to provide our customers with high quality service and convenient access to credit as and when they need it, while ensuring we maintain the highest standards of financial discipline and stability in order for the Group to maintain profitable growth.

The importance of maintaining close relationships with our customers is integral to providing loans to them. We make stringent efforts to fully understand each of our customer’s financial circumstances in order for us to lend responsibly and to remain confident in the customer’s ability to repay the loan.

Our strength in strategic markets

Home Credit Group is a pioneer in the geographic expansion into new and under-exploited markets and we have done this successfully via a combination of acquiring local businesses and the establishment of green-field operations.

We seek to combine Western European business standards and expertise with strong market positions in the fast growing consumer finance markets in Central Eastern Europe and the CIS. Since our formation in 1997, we have established fully developed operations in the Czech Republic, Slovakia, Russia, Belarus, Ukraine and Kazakhstan and have recently established entry positions in China and Vietnam.