Home Credit Group / Operations /


Overview

The Home Credit Group is active in consumer finance markets throughout the CEE and CIS countries and more recently in Asia (China & Vietnam). Established by PPF Group in 1997 in the Czech Republic, Home Credit has fully developed operations in eight countries and has subsequently become a CEE, CIS and Asian consumer finance market leader via organic growth and acquisitions. Home Credit aims to become the leading provider of consumer finance in every market it operates in, as measured by sales, long-term profitable growth, company reputation and business practices.

Group structure

Currently, Home Credit operates in the Czech Republic, Russia, Slovakia, Kazakhstan, Belarus, Ukraine, China and Vietnam. Home Credit ranks within the top consumer finance providers in each of its core markets.

Home Credit Group’s subsidiaries operate through the operating company Home Credit B.V. (HCBV), based in the Netherlands. HCBV is the holding company of the Home Credit Group CEE and CIS subsidiaries. Home Credit’s Chinese operations are controlled through a holding company HC Asia N.V., which is also based in the Netherlands. PPF Vietnam Finance Company Ltd. provides its consumer finance services to Vietnamese customers under the Home Credit brand name while leverages the Home Credit proven business model.

Home Credit B.V. is present in Kazakhstan not only through its minority interest in AO Home Credit Bank but also through its close business co-operation with the majority owner of AO Home Credit Bank, which has successfully implemented Home Credit’s business model.

For a detailed explanation of the Home Credit Group's structure, please refer to the Structure section of the website.

Management of the Group's subsidiaries

The daily management of activities is carried out at each of Home Credit’s subsidiaries by Country Managers who, in their turn, report to the Group CEO. Major functional areas are supervised by the Group Executives and are supported by the Group´s senior experts. This structure, coupled with the centralisation of risk and finance management, IT infrastructure, and unified processes for main activities, facilitates cost optimisation and improved performance across the Group as well as enabling best practice sharing between Home Credit subsidiaries.

For a detailed explanation on the management of the Group's subsidiaries, please refer to the Group operations section of the website.

Business model

Home Credit’s achievements to date have been driven by the successful implementation of its 3-step strategy business model which has been rolled-out across all of Home Credit’s key markets. The model evolves from point of sales (“POS”) financing to broader consumer credit products and ultimately to a fully fledged branch-enabled consumer lender. The ultimate focus is on facilitating strong cross-selling opportunities and enhancing customer relations to increase retention rates. Home Credit competes in 8 markets, has EUR 2,537 million of consumer credit outstanding (as of 31 December 2008; excluding Asia) and has expanded in its core CEE and CIS regions through a combination of green-field operations and acquisitions – a strategy that is hard to replicate.

For a detailed information on the Home Credit Group's distribution network, please refer to the Distribution network section of the website.

Home Credit Group - Territorial expansion

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03/11/2010 Made by FG Forrest