Home Credit B.V. announces its new Country CEO in the Philippines

Home Credit B.V., the Netherlands-based holding company for Home Credit’s leading multi-channel consumer finance operations in CEE and Asia, has appointed a new country head for its operations in the Philippines.

Annica Witschard will become Country CEO in the Philippines. She will report to Tomas Jirgl, Group Regional Executive Director.

Annica joins Home Credit from GE Capital’s subsidiary. Annica spent most of her professional career in banking, holding various positions with GE over the last 15 years. Her assignments spanned from managing the digital contact center and leading Operations and Quality Project teams, to being a Country Leader and CEO. She worked in the Nordic Countries in Europe, in the U.K. and the United States. Her strong track record of managing financial companies in environments characterized by fast-paced change makes Annica very well positioned to lead our geographical and business growth in the Philippines.

Annica studied International Business at the University of Linköping (Sweden), majoring in Business & Economics.

Commenting on the change in the Philippines Country Management Team, Jiri Smejc, Group CEO said: “I am sure that Annica will remain as committed, diligent and hard working as she did in her previous assignments in order to successfully deliver on our profitability and operational effectiveness targets. Let me welcome her on board and let me wish her a lot of success! My sincere thanks go to David Minol who laid the foundations of Home Credit’s operations in the country. Now, David’s extensive experience from developing our Asia’s franchise will be of benefit to Home Credit Group’s Headquarters.”


Milan Tomanek
Group Head of Public Relations
Home Credit B.V. /Home Credit International, a.s.
Tel.: +420 224 174 066


Home Credit B.V. (‘HCBV’ or ‘the Group’) is an international consumer finance provider with operations in 11 countries where there is high potential to grow. Founded in 1997, we focus on responsible lending primarily to people with little or no credit history. Our services are simple, easy and fast. We operate in highly attractive markets with significant barriers to entry. We are a leading provider of consumer finance in selected countries. It is our experience and knowledge across the different markets, which sustainably puts us ahead of our competitors. We drive and broaden financial inclusion for the unbanked population by providing a positive and safe borrowing experience – the first for many of our customers. We promote higher living standards and meet borrowers’ financial needs. Our 72.9 thousand employees have so far served 53.4 million customers through the vast distribution network comprising 185,893 points of sale, loan offices, branches and post offices. HCBV’s total consolidated assets reached EUR 9.7 million as at 31 December 2015. More information on HCBV is available at

The majority shareholder (88.62% stake) of Home Credit B.V. is PPF Financial Holdings B.V., a 100% subsidiary of PPF Group N.V. (“PPF”). PPF invests into multiple market segments such as banking and financial services, telecommunications, insurance, real estate, metal mining, agriculture, retail and biotechnology. PPF’s reach spans from Europe to Russia, the USA and across Asia. PPF owns assets of EUR 21.3 billion (as at 30 June 2015). More information on PPF is available at

A minority stake (11.38%) of Home Credit B.V. is held by EMMA OMEGA LTD, an investment holding company ultimately owned by Mr. Jiří Šmejc.