Home Credit B.V. announces its new Country CEO in China

Home Credit B.V., the Netherlands-based holding company for Home Credit’s leading multi-channel consumer finance operations in CEE and Asia, has appointed a new country head for its operations in China.

Ondrej Frydrych will become Country CEO in China as of 1 June 2016. Ondrej will report to Tomas Jirgl, Group Regional Executive Director.

Ondrej Frydrych joins Home Credit Group from Eldorado, the nation-wide Russian chain of electronics and home appliance stores, which he led as CEO. Eldorado is a member of PPF Group.

Prior to joining Eldorado, Ondrej spent several years as a Partner at Adastra Business Consulting, while being the CEO of its IT consulting arm at the same time. Adastra Business Consulting is a boutique consultancy specializing in business model optimizations in Risk Management and Sales and Marketing areas for banks and insurance companies, consumer finance firms and telco operators. From his former position at Adastra, Ondrej provided consulting for numerous major clients, including Home Credit, Citibank, HSBC, Unicredit, Sberbank and Raiffeisen Bank. Ondrej started his professional career in Kodak before he became CTO of “”, an internet startup which was supported by, among other funds, Samsung Venture Capital. Ondrej graduated from the Technical University of Liberec, majoring in Automatic Control. He has an MBA from the Rochester Institute of Technology. He also holds a diploma in computer Science from the Dublin Institute of Technology.

Commenting on the change in the China Country Management Team, Jiri Smejc, Group CEO said: “Let me welcome Ondrej on board and wish him a good, fast start and all the success in his challenging job. On his previous assignment, in the position of CEO of Eldorado, the nation-wide electronics retail chain in Russia, Ondrej achieved a remarkable increase in sales and financial results and build up a robust on-line business of the retailer. I expect similar success from Ondrej in China as Ondrej will lead our China franchise in the period when enhanced customer experience and the development of a self-standing on-line business in our focus. I am convinced that Ondrej, with his vast experience from both the IT industry and retail sales, represents an excellent match with our strategic goals in China. Ondrej can rely on the Group’s long-term commitment to the Chinese market, the Group’s full support and also on a further increase of the Group’s investments that would arrive to RMB 6 billion over this year and next year combined.”


Milan Tomanek
Group Head of Public Relations
Home Credit B.V. /Home Credit International, a.s.
Tel.: +420 224 174 066


Home Credit B.V. (‘HCBV’ or ‘the Group’) is an international consumer finance provider with operations in 11 countries where there is high potential to grow. Founded in 1997, we focus on responsible lending primarily to people with little or no credit history. Our services are simple, easy and fast. We operate in highly attractive markets with significant barriers to entry. We are a leading provider of consumer finance in selected countries. It is our experience and knowledge across the different markets, which sustainably puts us ahead of our competitors. We drive and broaden financial inclusion for the unbanked population by providing a positive and safe borrowing experience – the first for many of our customers. We promote higher living standards and meet borrowers’ financial needs. Our 72.9 thousand employees have so far served 53.4 million customers through the vast distribution network comprising 185,893 points of sale, loan offices, branches and post offices. HCBV’s total consolidated assets reached EUR 9.7 million as at 31 December 2015. More information on HCBV is available at

The majority shareholder (88.62% stake) of Home Credit B.V. is PPF Financial Holdings B.V., a 100% subsidiary of PPF Group N.V. (“PPF”). PPF invests into multiple market segments such as banking and financial services, telecommunications, insurance, real estate, metal mining, agriculture, retail and biotechnology. PPF’s reach spans from Europe to Russia, the USA and across Asia. PPF owns assets of EUR 21.3 billion (as at 30 June 2015). More information on PPF is available at

A minority stake (11.38%) of Home Credit B.V. is held by EMMA OMEGA LTD, an investment holding company ultimately owned by Mr. Jiří Šmejc.